Website and Logo Design
Apple-A-Day Ranch is a local, family-run business in Sebastopol, CA. They raise apples and pears and process award-winning apple juice. During Fall they host U-Pick, an event that allows visitors to pick and purchase their own apples.
In the summer of 2018, the ranch sought a new logo to be used on their letterhead and other materials. The company CEO was pleased to choose one of the designs I offered. A couple months later at the start of Fall U-Pick season, he asked me to design and build them a website. Until that point, Apple-A-Day Ranch relied on their Facebook page to reach customers. A website would allow them to show off their ranch's professionalism and friendly personality.
Apple-A-Day Ranch already used an apple on their juice labels, and they wished to convert that painterly image into something versatile. We aimed for a lightweight and elegant design that would print well on letterhead. The flowing outline of an apple was chosen, which could be used as a stand-alone logo and as a border for short messages. The solid version would be used for online media where thin lines are harder to see.
The website's main purpose was to provide information on Apple-A-Day ciders and visiting during U-Pick. However, the scope of content we envisioned called for more than a static website. In order to show Apple-A-Day's commitment to its customers, we wanted to integrate the relationships already established on Facebook. WordPress was an ideal platform because it gave us a vast library of plugins to choose from. Our social media feeds including Facebook posts and reviews can be seen directly on the website. WordPress also gave us a built-in customer comment system. With great functionality and new photography, I was able to create a beautiful and intuitive website.